Finding the Right Financial Advisor: Questions You Need to Ask First
- Katie Kimball Dyer
- Jan 19
- 2 min read
Updated: Jan 19
When Taylor decided it was time to get serious about retirement planning, they started looking for a financial advisor. But after a few Google searches, the options felt overwhelming.
Some promised quick results, others pushed flashy investment products, and a few even seemed too good to be true.
The reality is: not all financial professionals are created equal. That’s why knowing the right questions to ask is critical before you trust someone with your money.
Why Choosing the Right Advisor Matters
Your financial advisor isn’t just someone who manages numbers. They’re someone who gets to know your goals, your fears, and sometimes even your family dynamics.
For women and LGBTQ+ households, that trust and understanding are especially important. The right advisor can create a safe, supportive space where you feel empowered, not judged.
What to Look For
Fiduciary Duty: This means they are legally required to put your best interests first.
Credentials: Look for certifications like CFP® (Certified Financial Planner) or CFA® (Chartered Financial Analyst).
Transparency: They should explain clearly how they’re paid (fee-only, commission, or a mix).
Communication Style: Do they explain things in plain English? Do you feel comfortable asking questions?
Clean Record: No disciplinary actions or red flags
Client Fit: Experience working with people in situations like yours, and manageable client load so you get attention
Planning & Strategy: A consistent investment philosophy, plus proactive tax and financial planning guidance.
Continuity: Clear process if you switch advisors or if they transition/retire (succession plan)
Questions to Ask a Potential Advisor
Are you a fiduciary, and will you always act in my best interest?
What licenses, credentials, or designations do you hold?
How are you compensated? (Fee-only, commission, or both?)
What kind of clients do you typically work with?
How do you communicate with clients, and how often?
What happens if we decide it’s not the right fit—or if you retire or transition (succession plan)?
What is your investment philosophy, and how do you approach comprehensive planning (including tax strategies)?
How much experience do you have, and have you or your firm ever faced disciplinary action?
Red Flags to Watch For
Guarantees of high returns
Pressure to buy specific products
Lack of clear answers about fees
Avoiding questions about their background or clients
Try This Today
Make a short list of 2–3 advisors you’re interested in.
Schedule an introductory call with each one.
Use the questions above as your checklist.
Want to work with someone who puts your goals first?
Let’s connect.
Katie’s Key Takeaway
The right financial advisor should make you feel informed, supported, and respected. Ask questions, trust your instincts, and remember: you are hiring them not the other way around.
