Katie Kimball Dyer

When revenue drops in a business, the instinct is often immediate: do more marketing. Post more. Spend more. Promote more. Push harder. It makes sense on the surface, but it is not always the right answer. In Episode 5 of Heart of Finance, Katie Kimball Dyer and Mikki Wilson talk about a common pattern they see in business owners, especially women entrepreneurs: when income slows down, the assumption becomes “more marketing equals more revenue.” But that connection is not always direct, and...

In Episode 5 of Heart of Finance, Katie Kimball Dyer and Mikki Wilson discuss a distinction that can change the way women business owners think about relationships, networking, and what they actually need to grow: help is often transactional, while support is long-term. Why This Difference Matters This difference is crucial because many women entrepreneurs carry too much on their own. When they do ask for help, the outcome may not match their actual needs. Over time, this can make asking feel...

We all know we should have an emergency fund. But where should it live? Under the mattress? In your checking account? In investments? The truth is the right emergency fund balances two things: safety and accessibility. It needs to be available when life happens, but not so available that you “accidentally” spend it on a last-minute trip to Target. Why You Need One Emergencies don’t ask permission. Cars break down, jobs shift, kids get sick. Without a cash cushion, you’re likely to lean on...