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Emergency Funds 101: Why Every Woman & LGBTQ+ Household Needs One

If your car broke down tomorrow or you suddenly lost your job, how would you cover the bills? For many people, the honest answer is, “I’d put it on a credit card and figure it out later.” That’s where an emergency fund comes in. For women and LGBTQ+ households especially, who may have less traditional family safety nets, an emergency fund is more than just smart. It's protection. It’s freedom. It’s peace of mind. What Exactly Is an Emergency Fund? Think of it as your person

3 min read

Setting Financial Goals That Actually Stick

We’ve all made financial resolutions before: save more, spend less, or “get my money together this year.” But without a clear plan, those intentions usually fizzle out by February. That’s why setting short-term, mid-term, and long-term financial goals matters. When your money has a purpose, it’s easier to stay on track and actually make progress. Short-Term Goals (Next 12 Months) These are the things you want to achieve within a year. They keep you motivated with quick wins.

3 min read

Why More Marketing Is Not Always the Answer to a Revenue Problem

When revenue drops in a business, the instinct is often immediate: do more marketing. Post more. Spend more. Promote more. Push harder. It makes sense on the surface, but it is not always the right answer. In Episode 5 of Heart of Finance, Katie Kimball Dyer and Mikki Wilson talk about a common pattern they see in business owners, especially women entrepreneurs: when income slows down, the assumption becomes “more marketing equals more revenue.” But that connection is not alw

3 min read

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Blog

Emergency Funds 101: Why Every Woman & LGBTQ+ Household Needs One

Setting Financial Goals That Actually Stick

Why More Marketing Is Not Always the Answer to a Revenue Problem

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